Visualitza per autor "Greenacre, Michael J."

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  • Palacios Fenech, Javier (Universitat Pompeu Fabra, 2011-10-07)
    Diffusion of 31 durable goods in 70 countries over a period of 32 years is analyzed using principal component analysis biplots. While marketers have focused on adoption of innovations, studying discontinuance provides an ...