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Browsing by Subject ": Consumer choice; perception of variety; tyranny"

Browsing by Subject ": Consumer choice; perception of variety; tyranny"

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  • Reutskaja, Elena (Universitat Pompeu Fabra, 2011-04-12)
    Whereas people are typically thought to be better off with more choices, large sets may lead to "choice paralysis". This thesis explores the processes underlying the choice from multiple alternatives in different settings. ...

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