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Browsing by Author "Xifra, Jordi"
Now showing items 1-20 of 30
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Munshi, Debashish; Kurian, Priya; Xifra, Jordi (Elsevier, 2017)This article extends the scholarship in critical public relations by charting an alternative historiography of public relations. It opens up a radically different methodology for studying the history of PR by looking to ...
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Fullana, Blanca (Universitat Pompeu Fabra, 2016-12-13)The present investigation is an approach to brand value from a top-management perspective, asserting that a brand is not merely a commercial value portrayed by a product placed in a market; even less so, a public relations ...
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Xifra, Jordi; Collell, Maria Rosa (Elsevier, 2015)This article analyzes the narrative structures of two audiovisual products from the point of view of public relations cinematic discourse: the documentary State Legislature, directed by Frederick Wiseman, and the TV series ...
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Xifra, Jordi (SAGE Publications, 2016)Climate change denial (i.e., organized attempts to downplay, deny, or dismiss scientific consensus on the extent of global warming, its significance, and its connection to human behavior) has been a recurrently researched ...
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Xifra, Jordi (EPI (El Profesional de la Información), 2020)La crisis del Covid-19 ha puesto a prueba muchos procesos propios de las estructuras sociales. La comunicación corporativa y las relaciones públicas son ejemplos de estos procesos que se enfrentan a una situación inédita, ...
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Xifra, Jordi; McKie, David; Collell, Maria Rosa (Elsevier, 2018)In this article, we examine what PR history can learn from a small but internationally influential group of radical historians in Britain. In particular, we examine how they managed to be powerfully democratic through an ...
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Parrilla i Guix, Ricard; Almiron, Núria, 1967-; Xifra, Jordi (SAGE Publications, 2016)This article analyzes the inputs and constituencies (funding, founders, trustees, and experts) of the most influential group of think tanks in Spain during the great recession (2008-2015) in order to assess how far these ...
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Xifra, Jordi; Martínez, Carolina (Universidad de Zaragoza, 2022)Luis Buñuel no solo fue un cineasta vanguardista, máximo representante del surrealismo fílmico. Fue un poeta, cuentista y dramaturgo. En esta última faceta, con la que se inició en el ámbito artístico, compuso, con la ayuda ...
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Ponsa Herrera, Francesc (Universitat Pompeu Fabra, 2014-04-01)Els think tanks ―fenomen essencialment nord-americà o, per extensió, anglosaxó― s’han estès en els països desenvolupats com actors polítics rellevants en la proposició i definició de polítiques públiques. A l’Estat espanyol, ...
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Pujadas i Capdevila, Eva; Xifra, Jordi (SAGE Publications, 2014)The specific objective of this article is to analyze the different ways in which each of the four main political parties addresses the question of relations between Catalonia and Spain in its electoral messages. That is, ...
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Caldevilla Domínguez, David; Xifra, Jordi (Universidad Complutense de Madrid, 2013)El lobby es un fenómeno con resonancias muy negativas, pero que responde a una necesidad fundamental de influir en las decisiones del poder público desde la esfera privada: necesidad esta que distintas instituciones, ...
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Xifra, Jordi; Jiménez, Maurici (Taylor & Francis (Routledge), 2021)Lucien Matrat considered public relations to be an anthropological discipline because it is based on humans. This chapter provides examples as different and distant in time from one another as Hippocrates and the Spanish ...
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Almiron, Núria, 1967-; Xifra, Jordi (SAGE Publications, 2016)
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Girona, Ramon, 1965-; Xifra, Jordi (Elsevier, 2013)This article analyses Jack Glenn and Louis de Rochemont's Inside Nazi Germany (1938), a screen magazine from The March of Time. The aim of this paper is to analyze Inside Nazi Germany as a public relations war effort of ...
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San Eugenio Vela, Jordi de; Xifra, Jordi (Springer, 2015)This article analyzes how stateless nations manage their international relations, based on a case study for the autonomous region of Catalonia (Spain). In recent years the Catalonia government’s foreign policy has included ...
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Saiz Lekue, Eduardo (Universitat Pompeu Fabra, 2014-04-01)En un entorno económico como el actual, caracterizado por una economía globalizada, dinámica y, cada vez más competitiva, las empresas necesitan encontrar factores que le permitan obtener ventajas competitivas sobre sus ...
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Xifra, Jordi (Universidad de Zaragoza, 2023)Menjant garotes, esa peliculita descubierta a finales del siglo XX, en la que Buñuel dirigió al matrimonio Dalí, padres de su amigo Salvador, en su casa de verano de Llané Petit (Cadaqués), es una suerte ...
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Xifra, Jordi; Collell, Maria Rosa (Elsevier, 2014)This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) ...
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San Eugenio Vela, Jordi de; Ginesta, Xavier; Xifra, Jordi (Taylor & Francis (Routledge), 2017)The aim of this article was to analyse the initiative FC Barcelona Peace Tour 2013, in Israel and Palestine. This research is based on lengthy interviews with people associated with the initiative and the use of primary ...
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Burillo, Lluís, 1975- (Universitat Pompeu Fabra, 2017-03-28)La tesi doctoral Protocol i cerimonial oficial de la Generalitat de Catalunya (1931-1981). Continuïtats i provisionalitats analitza el protocol oficial de les institucions públiques que han ocupat el Palau de la Generalitat ...
Now showing items 1-20 of 30
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