Browsing by Author "Rom Rodríguez, Josep"

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  • Botey López, Jordi; Fondevila i Gascón, Joan Francesc; Ordeix Rigo, Enric; Rom Rodríguez, Josep (Asociación adComunica, 2017)
    El HbbTV es un estándar televisivo que promueve la interactividad y la fusión entre Internet y televisión. Esa fórmula de relacionarse con la audiencia aporta nuevas oportunidades de negocio, sobre todo en el sector ...
  • Fondevila i Gascón, Joan Francesc; Mir-Bernal, Pedro; Puiggròs-Román, Elena; Muñoz-González, Mònica; Berbel-Giménez, Gaspar; Gutiérrez-Aragón, Óscar; Feliu-Roé, Lluís; Santana-López, Eva; Rom Rodríguez, Josep; Sorribas-Morales, Carolina; Crespo, Javier L.; Marqués, Joaquín (Anápolis GO. Centro Universitário de Anápolis Programa do Mestrado Multidisciplinar em Sociedade Tecnologia e Meio Ambiente, 2016)
    The decision-making from a tourist depend son the social media experience. For tourists, the importance of qualitative sources (forexample, comments in forums of websites, blogs and social networks: Internet technologies) ...
  • Fondevila i Gascón, Joan Francesc; Polo López, Marc; Rom Rodríguez, Josep; Mir-Bernal, Pedro (MDPI, 2020)
    Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing ...

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