Browsing by Author "Pérez Martín, Jesús"

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  • Hoxha, Ana; Janeiro, Michelle; Pérez Martín, Jesús (2018)
    This paper focuses on the expansion of the Catalan winery Castell d'Encús, into the highly competitive and regulated wine market of Norway. The business plan is focused around a margin strategy due to the winery ́s small ...

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