Browsing by Author "Ontalba-Ruipérez, José Antonio"

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  • Lopezosa, Carlos; Codina, Lluís; Díaz Noci, Javier; Ontalba-Ruipérez, José Antonio (Grupo Comunicar, 2020)
    The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search ...

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