Browsing by Author "McGuinness, Aoife"

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  • Ruzzoli, Manuela; McGuinness, Aoife; Morís Fernández, Luis, 1982-; Soto-Faraco, Salvador, 1970- (Public Library of Science (PLoS), 2020)
    This study explored brain responses to images that exploit incongruity as a creative technique, often used in advertising (i.e., surrealistic images). We hypothesized that these images would reveal responses akin to cognitive ...