Generating global brand equity through corporate social responsibility to key stakeholders

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International Journal of Research in Marketing (special issue on Global Brand Management), Vol. 29(1), March 2012, pp. 13-24
http://hdl.handle.net/10230/6076
Per citar o enllaçar aquest document: http://hdl.handle.net/10230/6076
dc.contributor.author Torres, Anna
dc.contributor.author Bijmolt, Tammo H. A.
dc.contributor.author Tribó, Josep A.
dc.contributor.author Verhoef, Peter
dc.contributor.other Universitat Pompeu Fabra. Departament d'Economia i Empresa
dc.date.issued 2010-02-01
dc.identifier.citation International Journal of Research in Marketing (special issue on Global Brand Management), Vol. 29(1), March 2012, pp. 13-24
dc.identifier.uri http://hdl.handle.net/10230/6076
dc.language.iso eng
dc.relation.ispartofseries Economics and Business Working Papers Series; 1209
dc.rights L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.title Generating global brand equity through corporate social responsibility to key stakeholders
dc.type info:eu-repo/semantics/workingPaper
dc.date.modified 2016-09-29T02:50:36Z
dc.subject.keyword Management and Organization Studies
dc.subject.keyword Statistics, Econometrics and Quantitative Methods
dc.subject.keyword global brands
dc.subject.keyword brand equity
dc.subject.keyword corporate social responsibility
dc.subject.keyword stakeholders.
dc.rights.accessRights info:eu-repo/semantics/openAccess


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