The customer valuations game as a basis for revenue management

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Talluri, Kalyan. The customer valuations game as a basis for revenue management. 2008
To cite or link this document: Talluri, Kalyan
dc.contributor.other Universitat Pompeu Fabra. Departament d'Economia i Empresa 2008-12-01
dc.description.abstract I describe the customer valuations game, a simple intuitive game that can serve as a foundation for teaching revenue management. The game requires little or no preparation, props or software, takes around two hours (and hence can be finished in one session), and illustrates the formation of classical (airline and hotel) revenue management mechanisms such as advanced purchase discounts, booking limits and fixed multiple prices. I normally use the game as a base to introduce RM and to develop RM forecasting and optimization concepts off it. The game is particularly suited for non-technical audiences.
dc.language.iso eng
dc.relation.ispartofseries Economics and Business Working Papers Series; 1140
dc.rights L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons
dc.title The customer valuations game as a basis for revenue management
dc.type info:eu-repo/semantics/workingPaper 2014-06-03T07:14:24Z
dc.subject.keyword Management and Organization Studies
dc.subject.keyword revenue management
dc.subject.keyword teaching
dc.subject.keyword valuations
dc.rights.accessRights info:eu-repo/semantics/openAccess

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