Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition

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Lobo Costa, Camila. Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition. 2010
http://hdl.handle.net/10230/11300
To cite or link this document: http://hdl.handle.net/10230/11300
dc.contributor.author Lobo Costa, Camila
dc.contributor.other Universitat Pompeu Fabra. Departament de Comunicació
dc.contributor.other Jiménez Morales, Mònika
dc.date.accessioned 2012-07-11T01:54:39Z
dc.date.available 2012-07-11T01:54:39Z
dc.date.issued 2010-12-29T17:31:22Z
dc.identifier.uri http://hdl.handle.net/10230/11300
dc.description.abstract The following dissertation proposes a qualitative approach on the matter ofadvertising, society and construction of identity, based on the effect of householdappliances commercials in constructing female identity of Spanish women today.Conclusions will be drawn based on a juxtaposition of social background andadvertising content and on how Spanish women of today perceive the evolution offemale imagery depicted in advertisements. The aim is to demonstrate how muchcommercials mirrors society and how far it reinforces paradigms no longer existing
dc.language.iso eng
dc.rights.uri Aquest document està subjecte a una llicència d'ús de Creative Commons, amb la qual es permet copiar, distribuir i comunicar públicament l'obra sempre que se'n citin l'autor original, la universitat i el departament i no se'n faci cap ús comercial ni obra derivada, tal com queda estipulat en la llicència d'ús (http://creativecommons.org/licenses/by-nc-nd/2.5/es/)
dc.subject.other Dones en la publicitat -- Espanya
dc.subject.other Dones -- Espanya
dc.subject.other Publicitat -- Electrodomèstics
dc.subject.other Identitat sexual
dc.subject.other Publicitat -- Aspectes socials
dc.title Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition
dc.type info:eu-repo/semantics/report
dc.date.modified 2012-07-10T07:27:35Z


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