Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website ...

This qualitative study analyses the public diplomacy (PD) role of the Public Diplomacy Council of Catalonia (DIPLOCAT) and delves into the perceptions that international correspondents have towards this region. The objective ...

Introducción: La Web se ha convertido en el principal instrumento de búsqueda de información por parte de los turistas. Por este motivo, los portales turísticos de los destinos deben resultar atractivos y comunicar de una ...

The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories ...

Information and communication technologies (ICTs) have had a significant impact on both the travel and tourism experience and industry. In particular, destination marketing organizations (DMOs) have found ICT a powerful ...

Objectius: analitzar la qualitat dels llocs web turístics oficials de les comunitats autònomes espanyoles. Metodologia: metodologia pròpia, elaborada pel projecte d'investigació CODETUR, basada en una plantilla d'anàlisi ...

Websites are an important communication tool in destination branding. This study analyses the relational nature of 87 official destination websites (ODWs) according to two parameters: interactivity, whose link to ODWs has ...

Tourism is a vital economic activity in many countries. Cities, regions, countries and destinations of all categories vie for securing tourists and to do so they employ communication and promotion channels such as official ...